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I’ve spent my career telling stories that move people to act: to travel to a far off place, invest in a business relationship, or try a whole new way of working.

But in order to move people, you first need to grab their attention. I’m passionate about finding the right platform and content to reach an audience — and using data to inform and evaluate a project.

As Content Strategist & Writer at Industrious — a coworking provider with more than 100 locations — I’ve developed a robust, multichannel content strategy targeting both enterprise and SMB audiences, one which has become a consistent driver for engaging leads and convincing them to act.

Before joining Industrious, I was the Associate Editor and digital lead for two content marketing publications at RCI, the world’s largest timeshare company: RCI Ventures, a B2B magazine, and Endless Vacation, the U.S.’s largest closed circulation travel magazine, with a total readership of 4.3 million.

During my six years at these publications, they received 27 awards, including Winner: Digital Magazine, Best Custom Publication, and Best Magazine Design from the Content Council, the Content Marketing Institute, min, and more.